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ARE YOU TALKING TO ME?Why the New ‘Reply’ Option on Facebook Business Pages...

This week, Facebook rolled out a small but perfectly formed new feature for Business Pages, which could prove to be far more useful and valuable than it may appear on first glance. The new ‘Reply’...

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YOU MUST BE JOKING?The Incredible Golf Cart InnovationThat Nearly Got Laughed...

Imagine if you came up with a truly amazing and groundbreaking invention which had the potential to take the world by storm. But then, due to a couple of oversights with your marketing technique and...

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GETTING SMARTER WITH BUSINESS EMAILSMobile Devices Are OfficiallyTaking Over...

They’ve been slowly but surely expanding their presence in our personal and business lives. They’ve been changing the way that we conduct our business activity and connect with our customer base. Now...

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NOW SHOWING:DIGITAL MARKETING EDUCATIONA Free Night at the Movies for the...

How do you fancy a free night at the movies with an educational twist? Yellow Pages and Google are offering you the chance to attend an insightful presentation on digital marketing education at one of...

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END OF THE LINE FOR WINDOWS XPWhy Small Business XP Users Need toStart Making...

Windows XP is dead. Long live Windows XP! Well, to be more accurate, Windows XP will soon become an officially dead platform. In just under a year from now, on 8th April 2014, Microsoft will cease all...

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THE PEAK OF SOCIAL MEDIAIs Australian Social Networking on the Decline?

“Well, that’s it then. Looks like Facebook is on the way out. It didn’t take long for Australia to get bored with the whole idea, did it? “Ah well. It’ll be interesting to see how we’re all going to...

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NFC FAQEverything You Always Wanted to Know AboutThose Amazing New NFC Cards...

I lost my voice today. I was hoping that some kind-hearted members of the Martin Print team may have shown some sympathy, and perhaps even fetched me a hot drink or two to help ease my burning throat....

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BOOZY BUSINESSThe REAL Reasons Why Alcohol and Networking Events Don’t Mix!

When the was the last time that you picked up a glass of wine or an equally enticing alcoholic beverage at a business function or networking event? Could it be that such a simple and sociable act could...

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HOW NOT TO TREATYOUR AUDIENCE ON SOCIAL MEDIAThe Winners and Losers in the...

Is there really no such thing as bad publicity? If all publicity is good publicity, then the owners of Amy’s Baking Company Boutique & Bistro should be rubbing their hands with glee right now. But...

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THE MYSTERY OF THE GROWING LETTERBOXWhy Australia’s Emptier Letterboxes Are...

You may not have noticed this, but the average Australian Letterbox is mysteriously growing bigger and bigger behind your back. Well, kind of. I’m not suggesting that the letterboxes are suddenly...

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ATTENTION:THE FUTURE MAY BE SLIGHTLY DELAYEDIs 3-D Printing Really On The...

“Ah, so you’re in the printing industry? I know a little bit about that myself. “3D printing, that’s the future, isn’t it? In a few years, we’ll all be able to print out pretty much anything we want....

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ON TOP OF THE SEARCH ENGINE RANKINGS!But Exactly How Much Benefit is Gained...

There’s one particular chart in the world of Small Business marketing in which the ranking position of your own Small Business really matters; The Mighty Search Engine Results! But exactly how much...

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NFC ON YOUR iPHONE?The Sky’s the Limit for NFC Business Marketing as...

Are you currently using an Apple iPhone? Do you feel as if you’re missing out on the thrilling new digitally enhanced marketing opportunities dished up by NFC Technology? Or perhaps you use an...

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FACEBOOK FALLING OUT OF FAVOUR?Why the Next Generation of YOUR Business...

Imagine a world without Facebook. The social networking site has held such a firm grip on both our personal and business lives in recent years that trying to imagine a world without Facebook is a...

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ON THE INTERNET BUT IN THE DARKHow Every Australian Small Business Owner Can...

How do you rate your own digital literacy? According to new research from Paypal Australia, there’s every chance that you might not be making the most of everything the internet can offer for your...

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WHY EVERYTHING WE THINK WE KNOWABOUT EMAIL MARKETING MAY BE WRONGBusting the...

“Ah, you have to be very careful with email marketing campaigns. One false move and you’ve blown it forever. It’s all about timing, frequency, and doing everything you can to avoid the dreaded Spam...

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TRENDSPOTTING FOR 2014Considering the New Marketing Trends to Take on Board...

What will 2014 have in store for your business? And what will be the Big New Trends to bear in mind if you’re planning on keeping up with changing consumer habits and those fresh marketing strategies...

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RED HOT HIGHLIGHTS OF 2013 A Rapid Roundup of the Juiciest New Developments...

What was your favourite Small Business Highlight of the Year? Maybe it was an intriguing new development? A useful new innovation? A fresh opportunity to market your business in an exciting new way? Or...

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COAX YOUR CLIENTS INTO ONLINE SHOPPINGThe Crucial Factors That Your Audience...

I’d like you to join me on a journey inside the mind of your typical prospective customer… If you’re determined to sell more of your products online, it would certainly be useful to take a peek inside...

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HOW SAFE ARE YOUR PASSWORDS? The World’s Worst Passwords of 2013 and How to...

Do you take care and consideration when choosing super-strong passwords to secure your online business activities? If one of your own passwords features on this list below of The Official Weakest...

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